White Plains Linen, the New York Metropolitan area’s premier linen supplier, launched a new division aimed at servicing restaurants, catering venues, hotels, and country clubs outside of its rental service territory. Wholesale Chefwear, which can be accessed by visiting www.wholesalechefwear.com, provides hospitality customers with a wide variety of back-of-house items including: chef coats, uniforms, aprons, hats, hair nets, vinyl gloves, floor mats and rugs, bar mops, towels, and more. In addition to offering this wide array of products at wholesale prices, Wholesale Chefwear offers affordable customization for all products. Restaurants can have their logo embroidered on apparel and floorcare items to make for a great first impression to customers.
The idea for the venture was sparked by an opportunity to serve restaurants outside of the White Plains Linen service area. The area, which includes New York City, the lower Hudson Valley, Northern New Jersey, and Western Connecticut, is serviced daily by over 60 trucks, and as word of White Plains Linen’s industry leading customer service got around, restaurants from outside of the territory showed a desire to partner with the 80-year-old firm. “We have been overwhelmed with new restaurants looking for a reliable linen supplier that will give them good personal attention, but expanding our service area would have stretched us too thin,” said White Plains Linen CEO Bruce Botchman. “That’s when we decided to take on the role of a distributer to our brands so we could help hospitality establishments across the country gain access to quality back-of-house products at wholesale prices.”
While White Plains Linen is already the largest employer in Peekskill, NY, a city with over 25,000 residents, the launch of Wholesale Chefwear has added to that tally by creating jobs in merchandising and order fulfillment. “We are very proud of the growth of White Plains Linen and to take our strength in customer service and apply it to this new venture is a win for everybody,” said Botchman. “Every stakeholder from customers, both local and outside our service area, to employees and the brands we carry will benefit from this expansion and we look forward to a successful launch.”
Customers can visit www.wholesalechefwear.com to explore the product variety and purchase without the pressure of minimum quantities. Wholesale Chefwear is also offering 40% off and free shipping as part of a grand opening promotion through the end of June. To earn the savings, customers can click the banner on the homepage to receive the coupon.